Challenging the Champagne market
This fascinating discussion brought together a cross-trade panel to look at how to breathe new life into the premium market and appeal afresh to today’s modern consumer.
Read more...This fascinating discussion brought together a cross-trade panel to look at how to breathe new life into the premium market and appeal afresh to today’s modern consumer.
Read more...Rather than cannibalising other sparkling wine sales, Prosecco has been so successful in attracting consumers into the category that it is now acting as a “gateway” to other styles of fizz.
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